![]() Instead, it relies on licensed databases and content entered, tagged and cataloged by Wolfram Research employees. The copy used is dummy text, but suggests that one revenue stream for Wolfram Alpha will be from display ads.Wolfram|Alpha doesn't scan the Web for material. ![]() Wolfram Research has not said how it intends to monetize its new search engine, but a preview of it offered to Forbes hints at one approach: There's a "Featured Sponsor(s)" module hidden in the code, commented out by the developers. The other was AdSense, the self-service advertising platform that allows businesses to buy clicks from Google users. After all, the search index is only one of two inventions that made Google what it is today. It would be more than foolish to assume Wolfram Research can monetize Wolfram Alpha in the way Google has monetized its search engine through its lucrative paid search business. According to Wolfram Alpha, that's more than $3 per person alive today. Stephen Wolfram, the eponymous entrepreneur behind Wolfram Research, hopes Wolfram Alpha will introduce "a new paradigm for using computers and the Web." Indeed, Wolfram Alpha is already being compared to Google, though the creator says its not a "Google killer." Still, Internet bystanders are positioning the two companies to battle over search market-share, mind-share or both.īut even if Stephen Wolfram's search calculator can compete with Larry Page and Sergey Brin's search index, can his business model? Google generated $21 billion in revenues last year, 99% of which came from advertising. You can, for example, compare the properties of sugar maple to black maple, figure out the nutritional information of swiss cheese or calculate fixed-rate mortgage payments. The new search tool works similar to the wayĪnswers basic math questions, but across much more data.
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